Building Your Personal Brand Online

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Our next event will be at Indigo Blue on 9th November. The topic will be 'Having established demand and support for our product what else should we do to ensure commercial viability?" We hope to see you there!

According to an AVG study, 92% of children under the age of 2 already have some kind of digital footprint. We all have personal brands these days – with the advent of social media, we don’t have much of a choice if we want to stay online and connected – what do you want yours to say about you and your business?

The first step is to start thinking about yourself as a brand. Understand yourself and what you’re trying to achieve; be strategic about it. Big name brands such as Google and Coca Cola don’t just leap straight into creating their personal brand; they plan and test before implementing changes.

Think about how you want to be perceived. Are you serious and professional? Creative and quirky? Or all of the above? Focus on how you want to be seen by others and allow that to govern your decisions. What is your unique selling point? Take time to consider your target market; what will their best respond to? What will they trust? What will interest them?

The second step is to audit your current online presence. What do you post and how do you talk about it? Are you comfortable with the ways in which you respond to other people’s posts? Check out what other people say about you: do their opinions match the way you think about yourself? If not, how can you change that?

Make sure that your brand is instantly recognisable. Use the same fonts, colour schemes and images everywhere. Develop a writing style and tone that’s your own, and keep your messaging consistent. Create business cards and get professional headshots taken.

When it comes down to it, this is all about getting yourself known. Let people know who you are and what you can do but keep that image consistent and never make promises that you won’t be able to live up to. Make sure that when you do make promises, you keep your word.

Ask Yourself These Questions

- Who am I and who am I not?

- How am I unique?

- What do I want to be known for?

- What will make me and my business stand out?

- How do I communicate best with others?

Top Tips

1. Authenticity is key. Be yourself and be truthful.

2. Be nice or be quiet. It sounds harsh but it’s a good motto for life, not just social media.

3. Regular speaking engagements are a good way to develop your person to person communication skills. They offer good opportunities to be seen and to be heard.

4. Purchase your own domain name. It’s a small thing but it can make all the difference.

5. Build a narrative, tell stories and be clear about what separates you from the crowd.

6. Network.

7. Create a visual brand that represents you.

8. Join online groups and interact with others. At the end of the day, it’s how we treat other people that defines us.

9. Learn to use social media effectively.

10. Ask questions.

Please comment below with your own thoughts about building personal brands online. What has and hasn't worked for you? We always love to hear from you!