Company Spotlight: Creamer & Sundt

Creamer & Sundt is a bespoke management consultancy based in London and Glasgow. Alistair Creamer is described as “a catalyst, a creative and a bridge-builder”, and Anna Sundt as “a business psychologist, facilitator and artist”.

In their own words, they work with businesses to “bring about change by using the arts to engage people, inspire better ways of working and accelerate learning and development”. They talk about taking art out of the everyday and putting it into the hearts of the organisations they work with.

Creamer & Sundt's clients are varied and come from across multiple sectors, including Unilever, Film London, Buttle UK and Chichester Festival Theatre. Their inspirations, listed on their website, come from far and wide, spanning the full breadth of the creative arts.

They focus on three main areas:

• Connecting – finding your purpose and communication.
• Creating – innovation and culture change.
• Acceleration – team and leadership development.

Connect

Creamer & Sundt apply the mindset of an artist to their ideas about communication. This means bringing your message to life through a mixture of storytelling, visuals and video.

• Focus on communication within your organisation – people want to feel good about company goals, how they are contributing to the company's success and how the company is performing.
• People need to know “why” - what is the purpose behind your business?

“People don't buy what you do. They buy why you do it” - Simon Sinek

Create

The belief that everyone is creative and that companies are more successful when people are creative at work is a core element of their approach to business. They bring this creative approach into businesses in two ways: innovation and culture change.

• When people come to them with a specific challenge, they try to play it back to them and disrupt their thinking, creating the space and environment for them to see that challenge in a fresh way.
• They also have a passion for working brands that are serious about culture – these projects are a long-term investment in people.
• Engaged employees are the best employees; people really living the values are the ones who deliver.

“If you are going to evolve, to survive and thrive, then you too will need to think more creatively. And you'll need to do it faster, too” ― Nick Souter, 'Breakthrough Thinking'

Accelerate

From strategy conferences in Amsterdam to team-building days in Soho, Creamer & Sundt consider their team events to be their signature work.

• They aim to help you get the most out of your budget and time together, pushing the envelope of what can be achieved “off-site” to pull off some truly invigorating team events.
• Creativity is a key quality in modern leadership.
• Creamer & Sundt's leadership programmes are “a journey of discovery” - they work through challenges, design unique learning sessions, and coach both teams and individuals.

“Change will never be this slow again” ― Mark Holden, PHD Media Worldwide

Watch this space for an exclusive interview with director Alistair Creamer.

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